Zapier
Zapier pricing charges for tasks, and as of 2026 it charges for everything in tasks.
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Zapier pricing: one task pool, and what multiplies against it
Zapier pricing charges for tasks, and as of 2026 it charges for everything in tasks. AI steps, code, MCP and the SDK were folded onto the same unit, so there is no separate AI credit pool to reason about. What replaced it is a multiplier system: the same action costs one, three or five tasks depending on which model tier runs it, and the tools that model calls multiply too.
Key takeaways
Paid plans start at $19.99 a month for Professional and $69 for Team billed yearly, or $29.99 and $103.50 billed monthly, with task volume chosen separately from 100 to 2 million a month.
Every product draws from one shared task pool, with no per-product budgets.
AI steps multiply by model tier: Standard 1x, Advanced 3x, Premium 5x.
Hitting your limit moves you to pay-as-you-go automatically rather than stopping your workflows.
Zapier pricing in 2026
Plan | Billed yearly | Billed monthly | Users | Key inclusions
|
|---|---|---|---|---|
Free | $0 | $0 | 1 | 100 tasks, two-step Zaps, Tables, Forms |
Professional | From $19.99/mo | From $29.99 | 1 | Multi-step Zaps, premium apps, webhooks, AI fields |
Team | From $69/mo | From $103.50 | 25 | Shared Zaps and connections, SAML SSO, priority support |
Enterprise | Custom | Custom | Unlimited | Annual task limits, observability, admin controls |
What Zapier actually meters
A task is a step that completes. Every step in a Zap and every external connector call consumes tasks, and the rate varies by what ran.
The AI multipliers are the part worth learning, because they compound:
Task cost = (1 × model rate) + (tool calls × model rate)
The model rate is 1x for Standard, 3x for Advanced and 5x for Premium. So a Premium AI step that makes three tool calls costs (1 × 5) + (3 × 5) = 20 tasks, not one. An Advanced step with no tools costs 3.
The default matters here. New AI steps on a paid plan default to the Premium tier at 5x, so the most expensive multiplier is the one you get unless you go and change it. Standard at 1x doesn't support tool calls at all. Bringing your own API key drops the step back to 1x, and Zapier says so on the same page, but only on Advanced and Premium models.
Code by Zapier runs at 1 task per execution on standard runtime and costs more if you extend the runtime. Connector type also shifts the rate.
Polling for new data does not consume tasks. Only completed actions do.
How the shared pool works
There is one allocation and everything draws on it. Zap workflows, AI steps, code, MCP and the SDK all spend from the same monthly task count, with no separate budgets by product.
That is a deliberate reversal of how most platforms in this index handle AI features, which is to bolt on a second currency. Zapier had exactly that and removed it. The upside is one number to watch. The downside is that a single misconfigured Premium AI step with tool access can eat a month's automation budget, because the AI work and the plumbing compete for the same pool.
Higher task tiers carry a lower cost per task, so the effective rate improves as volume grows rather than staying flat.
What happens when you hit the limit
You keep running and start paying. Reaching your task limit switches the account to pay-as-you-go automatically, unless you turn that off or move up a tier. Zapier describes this as risk-free pricing, and in fairness it does prevent broken automations, which is the failure mode that actually costs a business money.
Turning pay-as-you-go off restores a hard stop, so the control exists. It is opt-out rather than opt-in, which is worth knowing before a runaway Zap finds it.
How Zapier's pricing has changed
Date | Milestone | Source
|
|---|---|---|
20 Aug 2026 | The model tier article now makes Premium at 5x the default for new AI steps, replacing Advanced at 3x | help.zapier.com Product updates |
15 Jun 2026 | AI by Zapier moves to model-based pricing. Steps multiply by tier at 1x Standard, 3x Advanced and 5x Premium, with tool calls multiplied at the same rate | help.zapier.com Product updates |
2026 | AI steps, code and the SDK unified onto task-based pricing, removing separate per-product budgets in favour of one shared pool | help.zapier.com Product updates |
Sep 2025 | Tables, Interfaces and Zapier MCP fold into the Free, Professional and Team plans, ending the separate add-ons | help.zapier.com Product updates |
Jan 2025 | SAML SSO becomes free on Team, and a 25-user ceiling arrives on that plan | help.zapier.com Product updates |
Jan 2024 | Delay, Looping, Sub-Zap, Digest, Zapier Manager, Storage, Tables and Interfaces stop consuming tasks, alongside pay-per-task billing and unlimited Zaps | help.zapier.com Product updates |
Source: help.zapier.com Product updates, read 22 September 2026.
Customer
Sentiment Highlights
"Zapier should change its strict “no refunds” policy."
Sally Nash, Trustpilot, November 2025
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What happens if you exceed your Zapier task limit?
